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In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television,[...]
KFC Is Now Selling Apparel, Home Goods and a Meteorite Shaped Like a Chicken Sandwich
March 22, 2015 | No Comments
Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what[...]

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Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness Lodge yourself in people’s memory, not their social feeds
August 16, 2017 | No Comments