Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel.
This includes that randy pillowcase, which you can score for just $14.
It’s easy to compare this idea to Pizza Hut’s Hut Swag idea from last year. But while Pizza Hut was punting stuff like leggings, scarves and hoodies with phrases like “Pizza is bae” (why?), KFC is swinging for a somewhat more discerning (or fetishist) market. Gear includes vintage apparel, “finger lickin’ good jewelry” and—wait for it!—a meteorite they’ve carved into the shape of a Zinger sandwich (which they recently decided to launch into space). The meteorite is going for $20,000.