I’m…so…tired. Said anyone, all the time, ever. I’m encouraged to write this by a close friend of mine, who reminded me that my 58 seconds blog was inspiring, and he needed a sequel. Well, what’s my sequel? I’m..so…tired. And not mommy tired, but like literally tired. My kids have named my computer the “nighttime laptop”[...]
We have a new normal for living and now there’s a new way to digital market. If you thought that the internet was crowded before, think about how everyone is now online, working from home, streaming, video chatting, watching webinars, on social double the time then what they were on previously. Constant announcements about Covid,[...]
We are back, for our regularly scheduled programming – but just better. At one point, a certain number of years ago – we launched a campaign that was called “you haven’t seen anything yet.” And it was the addition of new people and new services. We went from web and graphic design to a full[...]
When you are in your 20s, you lead with your heart and believe that you can do anything and be anything – at least I did. I started my company at 24, with the hopes and dreams of being some type of dominating ad agency in Phoenix. And then you realize, the hustle that is[...]
I’ve been inspired. I read the book “Everything happens for a reason, and other lies I’ve loved.” By Kate Bowler. As I read her book, I began writing my own notes to relate, to maybe heal, to maybe share my story at some point. In reading this book, I have to admit, I see myself[...]
In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands with high top-of-mind awareness. Most advertising was not yet about things like unique[...]
Misty Copeland. Natasha Hastings. Jessie Graff. Alison Désir. Zoe Zhang. They’re all athletes. Not female athletes—just athletes. That’s a key distinction Under Armour is trying to make in its latest marketing campaign, “Unlike Any,” for its women’s division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. “Every time a woman[...]
Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel. This includes that[...]