We are back, for our regularly scheduled programming – but just better. At one point, a certain number of years ago – we launched a campaign that was called “you haven’t seen anything yet.” And it was the addition of new people[...]
In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands[...]
Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise[...]