We are back, for our regularly scheduled programming – but just better. At one point, a certain number of years ago – we launched a campaign that was called “you haven’t seen anything yet.” And it was the addition of new people and new services. We went from web and graphic design to a full[...]
In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands with high top-of-mind awareness. Most advertising was not yet about things like unique[...]
Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel. This includes that[...]
