We are back, for our regularly scheduled programming – but just better. At one point, a certain number of years ago – we launched a campaign that was called “you haven’t seen anything yet.” And it was the addition of new people and new services. We went from web and graphic design to a full[...]
When you are in your 20s, you lead with your heart and believe that you can do anything and be anything – at least I did. I started my company at 24, with the hopes and dreams of being some type of dominating ad agency in Phoenix. And then you realize, the hustle that is[...]
In the early days of advertising, awareness was the name of the game. Fifty years ago, if your brand could afford to get into television, print or radio advertising, you could dominate your category because you were one of the few brands with high top-of-mind awareness. Most advertising was not yet about things like unique[...]
Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel. This includes that[...]
